top of page
Dollars Per Household (Dollar Per HH)
Definition
A measure of the average dollar amount spent per purchasing household on a product, brand, or category over a defined period. Dollar per HH reflects both purchase frequency and basket size among buyers.
How It's Calculated
Total sales dollars ÷ Number of purchasing households
Example
A frozen pizza brand reports $42 Dollar per HH for the year, indicating that each buying household spent an average of $42 on the brand during the period.
Can't find what you're looking for? Suggest a term.
bottom of page