600+
CPG Terms Defined
25+
Categories Covered
100%
Free & Open Access
Browse Terms
Search A-Z
Browse By Category
Trending CPG Terms
Zoning
The process of organizing and maintaining product sets on shelf to align with the store’s planogram, ensuring items are correctly placed, properly faced, and consistent with intended category layout.
Yield Management
A strategic approach to optimizing pricing, promotions, and trade investments to maximize revenue and profitability, often by adjusting tactics based on demand, timing, and channel performance.
Yield
The percentage of raw materials that are successfully converted into finished, sellable products during the manufacturing process, reflecting production efficiency and waste levels.
xAOC
Stands for “eXtended All Outlet Combined,” a Nielsen-defined retail measurement that aggregates sales and distribution across multiple retail channels, typically including grocery, mass, drug, dollar, and club, but excluding convenience stores.
Wing Display
A secondary in-store display positioned on the side (“wing”) of a primary shelf or aisle fixture, designed to increase product visibility and drive impulse purchases outside of the main shelf set.
Wholesaler
An intermediary that purchases products in bulk from manufacturers and distributes them to retailers, rather than selling directly to consumers. Wholesalers help expand distribution by supplying multiple retail accounts and managing inventory flow.
