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Cross Merchandising
A merchandising strategy in which related or complementary products are displayed together to encourage incremental or impulse purchases. Cross merchandising is used to increase basket size and improve shopper convenience.
CPG Marketing
The practice of promoting consumer packaged goods brands and products through a mix of brand advertising, trade promotion, retail execution, and consumer engagement to drive awareness, trial, and repeat purchase.
Convenience (Convenience Channel / Store)
A retail channel focused on quick, easy shopping trips, typically offering limited assortments, smaller pack sizes, and extended hours. Convenience stores emphasize immediacy and accessibility over breadth or price.
Consumer Promotion
A marketing or trade tactic designed to incentivize consumer purchase through offers such as price reductions, coupons, rebates, or value-added deals. Consumer promotions are intended to drive trial, repeat purchase, or short-term sales lift.
Consumer Decision Tree (CDT)
A framework that maps how consumers evaluate and choose products within a category, outlining the hierarchy of needs, attributes, and decision criteria that guide purchase behavior. CDTs are used to inform assortment, shelf organization, and category strategy.
Competitive Retailer Marketing Area (CRMA)
A geographically defined market area used to analyze competition among retailers, based on store locations, shopper behavior, and trade areas. CRMAs are commonly used to assess competitive intensity, pricing, and promotional activity within overlapping retail footprints.
