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ACV Distribution (All Commodity Volume / %ACV)
Definition
A distribution metric that shows what percentage of total All Commodity Volume (ACV) comes from stores that carry a brand, SKU, or category (%ACV Weighted Distribution). It weights distribution by store size, so being in large stores counts more than being in small stores.
How It's Calculated
(Total Sales of Stores Carrying Your Brand ÷ Total Sales of All Outlets in Market) × 100
Example
A snack brand is sold in stores that represent $40 billion in ACV out of a $100 billion market. Its ACV Weighted Distribution is 40%.
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