top of page

CPG DICTIONARY

Previous Item

Next Item

% ACV with Merch

Sales & Distribution Metrics

Definition

The percentage of stores with merchandising support (feature, display, or price reduction)

How It's Calculated

Stores with merchandising ÷ Total stores × 100.

Example

If 600 of 1,000 stores carrying the product run a display, % ACV with Merch = 60%.

Can't find what you're looking for? Suggest a term.

Pharmacy Shelves

Join the CPG Marketing Circle

Subscribe for weekly insights, glossary updates, and resource drops curated by Left Hand Agency.

bottom of page