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Add-to-Cart Rate

Definition

The percentage of product detail page (PDP) sessions that result in an add-to-cart action (Add-to-Cart Rate)

How It's Calculated

(Add-to-cart actions ÷ Product detail page views) × 100

Example

On Amazon, Cascade’s PDP has 1,000 sessions and 60 add-to-cart clicks; the Add-to-Cart Rate is 6%.

 

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