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Advertising-to-Sales Ratio (A:S Ratio)
Definition
A measure of how much a company spends on advertising relative to sales (Advertising-to-Sales Ratio). (Advertising-to-Sales Ratio, A:S Ratio)
How It's Calculated
(Advertising spend ÷ Net sales) × 100
Example
A beverage brand spends $10M on ads against $200M in sales → Advertising-to-Sales Ratio = 5%.
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