top of page
All Outlets Combined (AOC)
Definition
A reporting view that aggregates sales or performance data across all retail outlets and channels into a single total, without separating results by retailer, format, or channel.
How It's Calculated
Summing the same metric across all included outlets or channels.
Example
A snack brand reviewing AOC unit sales sees 2.5 million units sold across grocery, mass, club, and convenience stores combined, rather than broken out by individual retailers or channels.
Can't find what you're looking for? Suggest a term.
bottom of page