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Any Promotion
Definition
A reporting classification (also referred to as Any Merchandising) used to identify sales that occurred with at least one form of promotional or merchandising support. This may include display activity, feature advertising, price reduction, or combinations thereof.
How It's Calculated
Example
A frozen foods brand analyzing promoted performance finds that 52% of unit sales were captured under Any Promotion, including weeks with display-only support, feature-and-display executions, or price reductions.
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