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Approved Product List (APL)
Definition
A pre-approved list of products or SKUs that are authorized for sale, promotion, distribution, or inclusion in programs within a specific retailer, distributor, or channel. An APL defines which items are eligible for activation under agreed-upon terms.
How It's Calculated
Example
A personal care brand submits its core SKUs for inclusion on a national drug chain’s Approved Product List. Only items on the APL are eligible for promotional funding, circular placement, and seasonal programs.
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