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ASP (Average Selling Price)
Definition
The average price at which products are sold. Instacart often has lower ASP items (groceries), so ad returns may look weaker than higher ticket categories. (ASP, Average Selling Price)
How It's Calculated
Net sales ÷ Units sold
Example
A shampoo brand sold 1M bottles with $5M in sales → Average Selling Price = $5.
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