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Authorized vs. Listed SKU
Definition
Authorized SKU: A product a retailer has approved to carry.
Listed SKU: A product that appears in a retailer’s item file and is set up for ordering, replenishment, and reporting.
In many retailers these terms overlap, but in some systems a SKU may be authorized but not yet listed (or vice versa), affecting distribution and scan data.
How It's Calculated
Example
A retailer authorizes a new granola bar flavor nationally, but the SKU is not yet listed in several regional item files—delaying orders and causing early distribution gaps.
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