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Average Items Carried (AIC)
Definition
The average number of items or SKUs from a brand or category that are carried per store across a defined set of retailers or outlets. AIC provides insight into assortment breadth at the store level.
How It's Calculated
Total items carried across all stores ÷ Number of stores
Example
A pasta sauce brand calculates an AIC of 4.2 items per store, indicating that most stores carry four to five SKUs rather than the full brand lineup.
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