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Average Price
Definition
The mean selling price per unit for a product, brand, or category over a defined period, reflecting the combined impact of regular pricing, promotions, and discounts.
How It's Calculated
Total sales dollars ÷ Total units sold
Example
A laundry detergent brand records an average price of $9.25 per unit over four weeks, reflecting a mix of full-price sales and trade-promoted discounts across retailers.
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