top of page
Base Average Unit Price (BAUP)
Definition
An IRI/Nielsen database metric that aims to capture the price of your products at average full price over time. This metric is the "purest" price metric you can get to understand how price changes affect sales.
How It's Calculated
Example
Nielsen reports a yogurt brand’s Base Average Unit Price (BAUP) at $1.25, while its Average Selling Price (ASP) is $1.10 due to frequent “10 for $10” promotions.
Can't find what you're looking for? Suggest a term.
bottom of page