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Base Weighted Weeks (BWW)
Definition
A measure of baseline time-weighted distribution that reflects the number of weeks a product is available at its base (non-promoted) price, weighted by distribution. BWW is used to isolate non-promotional presence over time.
How It's Calculated
Base weeks × Weighted distribution
Example
A snack brand records 10 Base Weighted Weeks during a quarter, indicating sustained distribution at regular price outside of promotional periods.
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