top of page
Baseline Sales
Definition
The estimated level of sales expected without promotional or media influence (Baseline Sales)
How It's Calculated
Derived from historical sales or statistical models excluding promo/media impact.
Example
Crest toothpaste averages 1,200 units per week at Kroger as its Baseline Sales before a campaign.
Can't find what you're looking for? Suggest a term.
bottom of page