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Brand Development Index (BDI)
Definition
An index that compares a brand’s sales in a specific market to its national average performance (Brand Development Index, BDI)
How It's Calculated
(% of brand sales in market ÷ % of total population in market) × 100
Example
If a brand has 10% of its sales in a region that represents 5% of the population → BDI = 200.
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