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Bulk Stacking
Definition
A merchandising practice in which large quantities of product are stacked together, often outside of the regular shelf set, to create high visual impact and encourage bulk or impulse purchases. Bulk stacking is commonly used during promotions or seasonal events.
How It's Calculated
Example
A paper goods brand uses bulk stacking near the store entrance to promote multi-pack products ahead of a holiday weekend, driving higher unit sales through increased visibility.
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