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Buy Online, Pick Up In-Store (BOPIS)
Definition
A retail fulfillment option that allows shoppers to purchase products online and pick them up at a physical store, often the same day. BOPIS combines the convenience of e-commerce with in-store fulfillment.
How It's Calculated
Example
A household essentials brand sees increased BOPIS orders at mass retailers, with shoppers adding complementary items to their baskets when picking up online purchases in store.
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