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Buying Committee
Definition
A group of stakeholders within a retail or distributor organization responsible for evaluating, selecting, and approving products, assortments, or programs. Buying committees typically include representatives from merchandising, category management, finance, and operations.
How It's Calculated
Example
A beverage brand presents a new SKU to a retailer’s buying committee, addressing pricing, margin, and assortment fit to secure authorization and shelf placement.
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