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Buying Rate
Definition
A measure of how frequently a product is purchased within a defined shopper base over a specific period. Buying rate reflects purchase intensity and is commonly used to assess repeat behavior and brand strength.
How It's Calculated
Total units purchased ÷ Number of buying households (or shoppers)
Example
A frozen pizza brand calculates a buying rate of 2.4 units per household per quarter, indicating that buyers typically purchase more than two units during the period.
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