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Case Stack
Definition
A merchandising execution in which full cases of product are stacked together on the sales floor, typically outside of the regular shelf set, to create high visibility and drive incremental volume. Case stacks are often used for promotions, seasonal events, or high-velocity items.
How It's Calculated
Example
A bottled water brand builds a case stack near the store entrance ahead of a holiday weekend to capture bulk purchases and increase promotional sales.
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