Category Captain

Trade & Promotion

Definition

A manufacturer designated by a retailer to lead category management, provide data-driven insights, and recommend assortment or shelving (Category Captain)

How It's Calculated

Example

Walmart appoints P&G as Category Captain for laundry care to advise on shelf layout and promotions.

Can't find what you're looking for? Suggest a term.

Join the CPG Marketing Circle

Subscribe for weekly insights, glossary updates, and resource drops curated by Left Hand Agency.

Subscribe Now