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Category Reset
Definition
A scheduled overhaul of a retail category where shelves are rearranged, new planograms are implemented, and product assortments are updated. Category resets introduce new items, remove underperforming SKUs, and reallocate shelf space based on retailer strategy and manufacturer funding.
How It's Calculated
Example
A grocery retailer performs a spring category reset in the beverage aisle, adding new sparkling water flavors and removing slow-moving SKUs.
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