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Coupon
Definition
A promotional offer providing consumers with a discount on purchase, either digital or paper (Coupon)
How It's Calculated
Redemption rate = (Coupons redeemed ÷ Coupons distributed) × 100
Example
A retailer distributes 10,000 digital Coupons for yogurt; 500 are redeemed → Redemption rate = 5%.
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