top of page
Previous Item
Next Item

CTR (Click-Through Rate)

Definition

The percentage of impressions that result in a click (Click-Through Rate, CTR)

How It's Calculated

(Clicks ÷ Impressions) × 100

Example

A sponsored product on Instacart receives 1,000 clicks from 50,000 impressions → CTR = 2%.

 

Can't find what you're looking for? Suggest a term.

Pharmacy Shelves

Join the CPG Marketing Circle

Subscribe for weekly insights, glossary updates, and resource drops curated by Left Hand Agency.

bottom of page