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Cume Weighted Weeks (CWW)
Definition
A time-based distribution metric that reflects the cumulative number of weeks a product is distributed, weighted by ACV (All Commodity Volume). CWW captures the total distribution presence over a defined period, incorporating both depth and duration of distribution.
How It's Calculated
ACV Weighted Distribution (%) × Number of weeks in the period
(Summed across all weeks in the reporting window)
Example
If a beverage brand maintains 50% ACV distribution for 12 weeks, it would generate 6.0 Cume Weighted Weeks (0.50 × 12), reflecting sustained mid-level distribution over the quarter.
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