top of page
Demand
Definition
The level of consumer desire and willingness to purchase a product at a given price and time period. Demand reflects the pull from shoppers and is influenced by pricing, promotion, distribution, seasonality, and brand strength.
How It's Calculated
Example
A sunscreen brand experiences increased demand during summer months, driven by seasonality and expanded retail distribution.
Can't find what you're looking for? Suggest a term.
bottom of page