top of page
Previous Item
Next Item

Depletions

Definition

Volume sold from distributor/wholesaler to retail accounts (Depletions)

How It's Calculated

​

Example

A beer distributor sells 5,000 cases of IPA to liquor stores, reported as Depletions.

 

Can't find what you're looking for? Suggest a term.

Pharmacy Shelves

Join the CPG Marketing Circle

Subscribe for weekly insights, glossary updates, and resource drops curated by Left Hand Agency.

bottom of page