top of page

CPG DICTIONARY

Previous Item

Next Item

Direct Store Delivery (DSD)

Trade & Promotion

Definition

A distribution method where manufacturers deliver directly to stores, bypassing retailer warehouses (Direct Store Delivery, DSD)

How It's Calculated

Example

Frito-Lay delivers chips via Direct Store Delivery (DSD) to Kroger stores several times per week.

Can't find what you're looking for? Suggest a term.

Pharmacy Shelves

Join the CPG Marketing Circle

Subscribe for weekly insights, glossary updates, and resource drops curated by Left Hand Agency.

bottom of page