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Display Lift

Definition

The incremental increase in sales attributed to a product being placed on display, compared to its baseline (non-display) performance. Display lift measures the sales impact of secondary placement.

How It's Calculated

(Display period sales − Baseline sales) ÷ Baseline sales
Expressed as a percentage increase

Example

(Display period sales − Baseline sales) ÷ Baseline sales
Expressed as a percentage increase

 

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