top of page
Previous Item
Next Item

Distributor Margin

Definition

The profit a distributor earns by reselling products to retailers, calculated as the difference between the distributor’s selling price and their cost of goods from the manufacturer. Distributor margin is typically expressed as a percentage of the selling price.

How It's Calculated

(Distributor selling price − Distributor cost) ÷ Distributor selling price.

Example

A distributor buys sparkling water for $10 per case and sells it to retailers for $14, earning a distributor margin of 28.6%.

 

Can't find what you're looking for? Suggest a term.

Pharmacy Shelves

Join the CPG Marketing Circle

Subscribe for weekly insights, glossary updates, and resource drops curated by Left Hand Agency.

bottom of page