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Dollar Spend per Unit
Definition
The average amount of money spent per unit purchased, reflecting the effective price paid after factoring in regular pricing and promotional activity. This metric indicates how much revenue is generated per unit sold.
How It's Calculated
Total sales dollars ÷ Total units sold
Example
A snack brand generates $500,000 in sales from 100,000 units sold during a promotional period, resulting in a dollar spend per unit of $5.00.
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