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Dollars per Trip
Definition
The average amount spent per shopping trip on a specific product, brand, or category. Dollars per Trip reflects basket contribution during each purchase occasion.
How It's Calculated
Total sales dollars ÷ Number of purchase trips
Example
A snack brand reports $8.75 Dollars per Trip, indicating that shoppers who purchase the brand spend an average of $8.75 on it during each store visit.
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