DSP (Demand Side Platform)

Advertising & Measurement

Definition

A technology platform that allows advertisers to buy digital ad space programmatically (automated, data-driven buying across websites/apps). Demand-Side Platforms (DSPs) let advertisers purchase inventory across multiple exchanges; Amazon and Walmart both now offer DSPs.

How It's Calculated

Example

A beverage brand uses a Demand-Side Platform to buy video ads across YouTube and connected TV in real time.

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