top of page

CPG DICTIONARY

Previous Item

Next Item

E-commerce

Retail Execution

Definition

The buying and selling of goods online, through branded websites or marketplaces (E-commerce)

How It's Calculated

Example

Tide is sold via Amazon, Walmart.com, and P&G’s own site as part of its E-commerce channel.

Can't find what you're looking for? Suggest a term.

Pharmacy Shelves

Join the CPG Marketing Circle

Subscribe for weekly insights, glossary updates, and resource drops curated by Left Hand Agency.

bottom of page