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Equivalized (EQ) Sales
Definition
Sales adjusted to a standardized unit of measure to allow comparison across different package sizes, formats, or configurations within a category. Equivalized sales normalize volume to a common basis for accurate performance analysis.
How It's Calculated
Example
A beverage brand converts 12 oz cans and 2-liter bottles into a common ounce-based measure to evaluate equivalized sales across package types and compare true consumption volume.
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