top of page
Previous Item
Next Item

Equivalized Volume (EQ Vol)

Definition

A metric that converts products of varying sizes into standardized volume units for comparison (Equivalized Volume, EQ Vol)

How It's Calculated

Example

A 32 oz bottle of juice equals 2 EQ Vol units, while a 64 oz bottle equals 4 EQ Vol units.

 

Can't find what you're looking for? Suggest a term.

Pharmacy Shelves

Join the CPG Marketing Circle

Subscribe for weekly insights, glossary updates, and resource drops curated by Left Hand Agency.

bottom of page