FDM (Food / Drug / Mass-Merchandise)

Retail & Distribution Management

Definition

A combined retail channel grouping that includes grocery (food), drugstores, and mass merchandise retailers, used in syndicated data reporting to represent a broad view of mainstream retail performance.

How It's Calculated

Example

A snack brand reviews its performance in FDM to understand total sales across grocery chains, drugstores, and mass retailers like Walmart and Target.

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