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Feature & Display
Definition
A promotional condition in which a product receives both feature advertising and in-store display support during the same time period. Feature & Display is considered a high-impact promotion, combining visibility in media with prominent in-store placement.
How It's Calculated
Example
A beverage brand runs a Feature & Display promotion by securing placement in a retailer’s weekly circular while also placing the product on an endcap, resulting in increased visibility and sales lift.
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