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Feature & Display Weeks
Definition
The number of weeks during which a product is supported by both feature advertising and in-store display activity within a defined reporting period. This metric reflects the duration of combined promotional support, not performance.
How It's Calculated
Count of weeks in which both feature and display activity occur simultaneously
Example
A snack brand runs a promotion with circular support and endcap placement for three consecutive weeks, resulting in 3 Feature & Display Weeks during the period.
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