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Feature Week
Definition
The number of weeks during which a product is supported by feature advertising (e.g., circulars, digital ads, or retailer media) within a defined reporting period. Feature weeks reflect the duration of advertising support, not sales performance.
How It's Calculated
Count of weeks in which feature activity is recorded
Example
A cereal brand appears in a retailer’s weekly circular for four weeks during a promotional period, resulting in 4 Feature Weeks.
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