FMCG (Fast Moving Consumer Goods)

Consumer & Market Insights

Definition

Products that are sold quickly at relatively low cost, such as food, beverages, personal care, and household items (Fast-Moving Consumer Goods, FMCG). (FMCG, Fast Moving Consumer Goods)

How It's Calculated

Example

Toothpaste, bottled water, and laundry detergent are Fast-Moving Consumer Goods.

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