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Free Fills
Definition
Free product that a manufacturer provides to a retailer or distributor—typically to support new item launches, resets, or expanded distribution. Free fills lower the retailer’s risk of bringing in a new SKU and help ensure shelves are fully stocked at launch.
How It's Calculated
Units provided × cost or wholesale value (treated as a trade spend expense).
Example
A snack manufacturer offers two free cases of each new flavor to Kroger during a category reset to secure placement on shelf.
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