top of page
Previous Item
Next Item

Free-Standing Insert (FSI)

Definition

A coupon or promotional offer distributed as a separate insert in newspapers or magazines (Free-Standing Insert, FSI)

How It's Calculated

​

Example

An FSI in the Sunday newspaper reaches 1M households with a detergent coupon.

 

Can't find what you're looking for? Suggest a term.

Pharmacy Shelves

Join the CPG Marketing Circle

Subscribe for weekly insights, glossary updates, and resource drops curated by Left Hand Agency.

bottom of page