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General Merchandise
Definition
A broad category of non-food, non-consumable products sold at retail, including items such as apparel, electronics, home goods, and seasonal products. General merchandise is distinct from consumable goods but is often sold alongside them in mass and grocery retailers.
How It's Calculated
Example
A mass retailer sells both packaged snacks and general merchandise, with items like kitchen appliances and home décor merchandised in separate sections of the store.
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