top of page

CPG DICTIONARY

Previous Item

Next Item

Gross Sales

Financial & Trade Terms

Definition

Total sales revenue before discounts, returns, or allowances are deducted (Gross Sales)

How It's Calculated

Example

A beverage company reports $10M in Gross Sales before trade spend deductions.

Can't find what you're looking for? Suggest a term.

Pharmacy Shelves

Join the CPG Marketing Circle

Subscribe for weekly insights, glossary updates, and resource drops curated by Left Hand Agency.

bottom of page