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Growth
Definition
An increase in a key performance metric over time, such as sales, volume, distribution, or share. Growth indicates positive business performance and can be measured in absolute or percentage terms.
How It's Calculated
(Current period value − Prior period value) ÷ Prior period value
(often expressed as a percentage)
Example
A snack brand achieves 10% year-over-year growth in dollar sales, increasing from $10 million to $11 million across retail channels.
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