top of page
Previous Item
Next Item

High-Low Pricing

Definition

Another term for Hi-Lo Pricing, where retailers set high regular prices with frequent discounts (High-Low Pricing)

How It's Calculated

​

Example

Macy’s uses High-Low Pricing with regular high shelf prices and frequent promotions.

 

Can't find what you're looking for? Suggest a term.

Pharmacy Shelves

Join the CPG Marketing Circle

Subscribe for weekly insights, glossary updates, and resource drops curated by Left Hand Agency.

bottom of page